Kevin Harrington is widely considered the person who invented the now-universal infomercial. He also founded the As Seen on TV empire, with over $5 billion in sales, and was one of the first people ABC approached to perform as one of their judges on the wildly successful and Emmy Award winning, Shark Tank. Kevin has proven his place as one of the most successful entrepreneurs who ever lived and worked in the industry. His colleagues have included names from the list of the most acclaimed celebrities in the world. He has been responsible for launching some of the most successful DRTV campaigns in the business.
2012 saw Kevin being presented with the Lifetime Achievement Award in front of his peers and fans at the Moxie Gala. This prestigious award is not given out each year, but only to one whose work has impacted the industry in a significant manner as determined by industry colleagues and the general public. With this honor, Kevin joins the ranks of such luminaries as Suzanne Somers, Billy Mays, Katie Williams, Earl Greenburg, Tim Hawthorne, Rob Woodrooffe, Joe Segal, Greg Renker, Ron Popeil and Mike Levey.
Kevin’s new venture provides him with the opportunity to cover the world in search of the greatest products, services and hottest ideas, and then present them via an Omni channel approach to many fans and followers. Each product or service receives an evaluation by Kevin Harrington, which can mean the “Midas touch” in terms of ROI and boosting sales.
Backing up the master in this broadcast endeavor is an award-winning team of producers, scriptwriters, videographers and editors, who will breathe life ― and their own brand of expertise ― into these 30- and 60-second commercials. From our 25,000+ square-foot, cutting-edge studio located in sunny South Florida, this inspired creative team will guide these spots from script phase to screen-ready stage to final airing. This team has produced over $20 million worth of broadcast placements in just over two decades, with the help of their regional and national relationships. This acclaimed production team has received multiple Telly Awards for their work on behalf of their broad-ranged and prestigious clients.
Specializing in direct response television, we are a one-stop-shop for the branding, production and marketing of long- and short-form commercials as well as image-building marketing packages. We focus on every step of this process. It all starts with learning about the history behind your company. We then craft ideas, generate outlines and design creatives that result in a final product which ultimately presents an on-point message to your target audience, whether at a national or regional level. Television production is in our DNA, along with SEO techniques, social media marketing, the right media buying and expert campaign management. Trust our comprehensive communication solutions, designed to increase your brand value and help your company to achieve ultimate success. Our dedicated producers focus on achieving your goals and are there to work closely with you each step along the way.
Q&A WITH KEVIN